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Why we love this deal

Did you know Amazon has its own brand of wireless Bluetooth earbuds? If you’re shopping around for a great pair of in-ear headphones, they may be the perfect choice, especially if you’re already invested in the Amazon Prime ecosystem or Alexa smart devices. Whether you make a lot of phone calls or listen to a lot of music, audiobooks, and podcasts, a great-sounding pair of earbuds is a must. When the noise of traffic and the bustle of your neighbors gets to be a distraction — from work, a meditation, your workouts, or a good nap, you can count on your favorite audio libraries as a refuge.

If you’re in the market for some good, reliable in-ear headphones, Amazon has a fantastic deal on its own wireless Echo Buds with Alexa right now. Normally priced at $50, they can be yours today for just $25, or a full 50% off.

Amazon Echo Buds with Alexa, $25 (was $50) at Amazon

Why do shoppers love it?

These smart earbuds require you to register with the Alexa app on your Android or iOS smartphone in order to personalize them and keep them updated, but they’re certainly worth the effort if you’re an Amazon customer already. They deliver up to five hours of continuous playback on a full charge, for up to 20 hours of playback with the included charging case, or for two hours of extra listening after a 15-minute quick charge.

Related: Amazon is selling a portable Bluetooth speaker for just $20, and shoppers say ‘the battery lasts forever’

They’re also equipped with 12-millimeter audio drivers and a pair of microphones, so you can pair your new Echo Buds with two of your favorite devices and swap between taking phone calls and listening to an audiobook from your Audible library. Alexa supports integration with Siri and Google Assistant devices, and you can personalize the sound profile of your music playback with the app.

Details to know

• Connectivity: Bluetooth 5.2 with Android 8.0+ or iOS 14+ devices.
• Color options: Black and glacier white — they’re the same price.
• Battery life: 5 hours of continuous playback, or 20 with the charging case.

“These have a fantastic sound and fit,” said one reviewer. “Once in the Alexa app, it recognizes the earbuds instantly; I was set up in no time. And they just fit — these are the first pair of earbuds that I didn’t have to do any messing around with. Just put them in and enjoy without any falling out. After a few minutes, you forget you’ve got them on, and they can be worn for a long time because of how comfortable they are. I highly recommend these for someone wanting a quality pair of earbuds in a decent price range.”

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Looking for a great deal on a phenomenal pair of in-ear headphones? Save 50% on Amazon Echo Buds with Alexa and take a world of sound with you anywhere, anytime.