Over the past few months, Disney (DIS) has seen increased consumer demand at its theme parks despite recent criticism over its high prices.

In Disney’s latest earnings report, it revealed that its U.S. theme park revenue increased by 10% year-over-year during the second quarter of this year due to higher attendance and “an increase in guest spending.”

The increase in demand comes after it rolled out several deals and discounts earlier this year, such as free dining plans, to attract more visitors to its theme parks, as some have struggled to afford Disney vacations.

A survey from LendingTree last year found that 24% of consumers have suffered financial debt to fund a Disney trip. For consumers who are parents of young children, that figure spiked to 45%.

Higher-than-expected costs were the leading causes of their debt, with 65% claiming that Disney’s in-park food and beverages cost “significantly more” than they had budgeted for the trip.

Disney has bad news for theme park visitors

After recently seeing higher consumer momentum at its U.S. theme parks, Disney has decided to once again increase prices for tickets, passes and parking at Disney World and Disneyland, effective immediately.

Starting with Disney World, the price of a 1-Day 1 Park Per Day ticket has increased from $199 to $209 for some dates in November and December 2026.

For dates between now and October next year, the range of 1-day ticket prices remains at $119 to $199, but ticket prices between this range have increased by an average of $5 per ticket.

Prices for all Disney World annual passes climbed between $20 and $80. Standard parking also spiked from $30 to $35, and preferred parking prices also increased $5.

The theme park’s Lightning Lane Multi Pass, in-park food and beverages, and some merchandise items, also went up in price.

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For Disneyland, almost all 1-Day 1 Park Per Day ticket tiers increased between $3 and $18, depending on the ticket type. The lowest tier of 1-day ticket prices, Tier 0, will remain at $104.

Disneyland’s Five-Day Park Hopper ticket increased by a whopping $39, now $655. The theme park also hiked pricing for its Lightning Lane Multi Pass skip-the-line service by $2.

Also, only two of Disneyland’s Magic Key passes increased in price. The Inspire Key pass increased from $1,749 to $1,899, and the Believe Key pass increased from $1,374 to $1,474.

Last, all parking rates at Disneyland went up by $5. For example, the cheapest option, standard parking, is now $40, up from $35.

Here’s how consumers can still save money on Disney vacations

Disney’s theme park ticket prices have now increased by up to 126% over the past decade, according to a new study from MickeyVisit.com.

Gavin Doyle, founder of MickeyVisit.com, said that Disney is increasing prices due to inflation and the higher cost of entertainment events.

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“All of these increases come at a time when in-person entertainment is more popular than ever, and demand (and Disneyland crowds) remains strong,” said Doyle. ‘It is also at a time when Cast Member wages are going up, Disney is investing in expanding their attractions with new rides for Disneyland and new rides for Disney World, and the theme parks business is being relied on by The Walt Disney Company as a whole to drive higher profits for the entire company.”

He said that despite higher prices, consumers can take advantage of several opportunities to save money while planning a Disney vacation.

“There are still ways for guests to plan a budget Disney vacation,” said Doyle. “Those who are willing to be flexible with travel dates and reactive to Disney deals throughout the year will be rewarded with lower prices and deals on nearby hotels. The lowest-priced one-day ticket has not increased in price since 2019. That ticket is available 38 days in 2025. If you are set on visiting during the most popular months, you’ll end up paying the premium prices.”

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